The first thing you’ll notice is that the average percentage of random anchors is super high compared to the other types of anchor text we studied. This makes sense because random anchors incorporate pretty much all other anchors besides a few very specific ones.
Typically, the main keyword should be the term that receives the highest average monthly search volume while the secondary terms are used to pick up extra search traffic from relevant queries and to strengthen topical relevance for the linked content.
Exact-match anchors can only target one keyword by definition, and in 2019, ranking for one keyword is not what SEO is all about, and nor should it be your primary goal.
A keyword used in the anchor text has a semantic relationship to a similar term. For example, anchor text reading ‘first home scheme‘ could be related to a page about buying a home.
After years of my own trial and error based on those two experts’ advice, I’ve developed an effective—
Result: there is almost zero correlation between rankings and the occurrence of all words from the query in the surrounding link text.
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Keyword density is the amount of times a keyword or phrase appears in text. The more the keyword appears, the higher its density is. Having a low keyword density in your content and its link will allow the search engine to understand your intended keywords.
This is an important concept to understand for SEO because Google’s algorithm will analyze the surrounding text of a backlink and use it to help index the target URL for appropriate keywords.
Quite a long time ago, Matt Cutts of Google assured us that multiple internal links with the same anchor text won’t hurt a site's ranking.
In fact, Google’s search engine crawler will typically ignore words in the anchor text after a certain length. Therefore, a best practice for SEO is to make your anchor text 8 words or less (around 55-60 characters) to get the maximum value for search engine optimization.
However, focus on quality directories and meaningful forum contributions rather than spamming low-quality sites, as this approach includes broken link building opportunities where you Gozque help sites fix dead links while earning a backlink in return.
This study shows that diverse anchor text performs better than exact-match optimization. A natural approach also increases traffic while avoiding penalties.
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